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Togetherness TV Guide~June 25, 1960

Bonanza Is A Family Affair Which May Be Why It's A Hit
Bonanza, the NBC Western set in the Comstock Lode country, differs
from most other TV Westerns in at least one respect. Its people--tough
old Ben Cartwright and his three distinctly different sons--have roots.
Consider the current crop of Westerns. Nine out of ten are concerned
with rootless men, saddle tramps, drifters with no sense of
belonging. Cheyenne, The Texan, Bronco, and their numerous friends
horseback idly through life, picking up a job here and a job
there, righting wrongs, occasionally kissing the girl, and riding off into
the sunset alone, in the great tradition of moviedom's "Shane", the
prototype of most of the Westerns on the television air today.
"Wagon Train's" people are seeking roots but have not quite found
them, because the wagons keep rolling along. Only in "Laramie" and "The
Rifleman" is there any identifcation with "family" and place.
Bonanza, then, stands somewhat apart. It not only deals with rooted
people but does so on an epic scale. The Cartwrights are not just a
family; they're a dynasty. Their little spread, "The Ponderosa" covers
600,000 acres, and they glory the fact that they belong to the land and
each other. And if one of the younger Cartwrights presumed to ride off
into any sunsets, old Ben Cartwright would probably horsewhip him.
It's undeniably that this togetherness (a word which nettles certain
members of Bonanza ), has a potent appeal in a Nation obsessed with the
idea of security. More than that, it has strengthened the image of the
father figure--"Bonanza" is a sort of rugged "Father Knows Best".
Producer David Dortort, the gentleman who invented the show, put it
this way: "Ben Cartwright as played by Lorne Greene is not a congenital
idiot. He is not led around by the nose by anybody. We do not have our
Moms built into our show--or, for that matter, any woman. We are, as it
were, anti-Momism. We don't have any little brats who talk like Leonard
Bernstein. Nor do we believe in the philosophy that life favors the
underdog. Instead, we deal with a love affair between four strong men
and, even more importantly, with the land and with roots".
Someone once synopsized the standard plot of "The Danny Thomas Show" (and for that matter, a half-dozen other shows before and since) as
follows. "Gruff old Dad takes a rooking. Mother arrives on the 11th hour
to soothe his ruffled ego and save the situation".
"Bonanza" is the lusty refutation of this female-superiority
philosophy and it may have to do with the fact that audiences have
closely indentified with it. One indication of this is the show's high
ratings in its first year. Another is the volume of fan mail--6,000
letters a week, some of it highly revealing.
One little girl wrote to explain that she and her three sisters were
avid admirers of the show, so much that they habitually acted out all the
parts. "I'm Ben", wrote the child. "The oldest is Adam. My little sister is
Joe. My other sister is Hoss. 'Course she's not as big as he is, but.."
Lorne Greene commented, "An audience can't get much more identified
than that".
Yet even these things are not enough to explain the vitality of
"Bonanza". The show has an abundance of more ordinary virtues--the nice
variety in character and the carefully nurtured relationships between
the four principals: Ben, the patriarch, with his deep concern for his
family,; Little Joe, the hot-blooded (played by Michael Landon); Hoss (Dan Blocker), the restraining influence, who blends great physical
strength with great gentleness, and Adam (Pernell Roberts), the more
stable, thoughtful young man. Each character is aimed at a special segment
of the television audience.
The sort of appeal-in-depth is not new or unusual in television. What
is unusual is the rough-and-tumble manner in which the actors argue with
their producer.
"We have honest fights", says Pernell Roberts". We all jump on David (Dortort) together".
Roberts is frank enough to say that he considers togetherness a
fraud, a delusion, and a detriment to the show. And he takes a dim view of
Dortort's tendency to do stories written for all four actors.
"I feel," says Roberts, "as if I'm playing one-fourth a character. We
need some time to develop individuality in the given situation. As far as
I'm conerned, the only question is: is an actor good or isn't he? After
all, it's his face hanging out there".
Greene, an ex-Canadian news broadcaster, argues that the strong family
feeling should be maintained. "I can't disagree with Pernell", he
says. "But I still feel that in the family kind of story your own
individuality should--and does--come through".
Young Mike Landon is partisan to the Dortort view. "Aside from the
family stuff", Landon says, "when you get right down to it the strongest
attachments are between men--fathers, brothers. It all helps take a
Western out of the 'yup' and 'nope' kind of thing."
At this point Roberts is likely to growl that the men of the Ponderosa
spread do not seem to have the company of women often enough.
Dan Blocker, the 300-pound actor who used to play heavies, gives Dortort
the least trouble. Yet even he can be firm. "I think the show is popular
basically because of the four characters, not because of the
stories--which are sometimes terrible", says Blocker.
To this statement Greene replies that there was a writer named
Shakespeare who always used some terrible plots too. "But he always wrote
about big men who made things happen. The raw emotions stand out against
the big backdrop. Of course", Greene adds, "what we do not have on series
television is the fantastically great quality of writing".
And so the Donnybrook continues--on the set, in the producer's office
and at informal gatherings. Through it all, Dortort smiles happily and
listens to what his four insurgents have to say. Dortort apparently
believes that as long as his actors have a burning personal interest in
what they're doing before the camera their vitality will reflect itself
in the finished product. Judging by the ratings, it does.
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